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Online Dating As A Strategic Game

RRP $354.99

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Based on a study using online ethnography as the major research method, this book explains why and how men in Hong Kong use QQ-an online instant messenger-to "chase" women in mainland China, especially in the neighboring city of Shenzhen. Chasing women through QQ is a reciprocal exchange process during which the resources to be exchanged in the interaction are not negotiated. Rather, the men provide resources to the women, hoping for rewards in return that are not guaranteed. This characteristic of the exchange makes men who chase women through QQ very strategic in their action. They try to maximize the rewards and minimize the costs by adopting myriad strategies, such as constructing an attractive online identity by strategic self-presentation. The role of emotions in the exchange process is also examined. Men learn the emotional norms through the online forum, but sometimes it is difficult for them to control their emotions; some men fall in love when they are not supposed to. As it happens, they have failed to calculate the costs and rewards rationally in that they may provide too many resources to the women without getting enough rewards in return.

This book provides original insights into the thought processes, motivations, desires, anxieties and risks of Hong Kong men seeking short-term sexual relations with women on the mainland. These insights are highly relevant to our understanding of the quickly evolving use of social media, a phenomenon of worldwide importance and deep implications.


Asian Businesses In A Turbulent Environment

RRP $250.99

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Asian economies today command much attention from scholars and practitioners, yet they continue to face crises and challenges such as globalization, regional conflict, pressure for greater democracy and environmental protection; to name but a few. Asian Businesses in a Turbulent Environment explores how Asian firms cope with these challenges, and the impact that rising above them will have in their growth prospects. Starting with conceptual analyses of crises and their impact on local markets and societies, this book will also study leadership styles for conflict management and the strategies adopted by Asian firms from various countries including the location choice and entry mode of multinationals, knowledge transfer and cultural shifts, social capital and knowledge development, and environmental management in the supply chain.



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Businesses For Sale





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