Only if they do the right thing at the right time will owners of small businesses succeed. Simple enough, but what are the factors in their psychological makeup that enable them to do it? Frese and his contributors have studied small businesses in four African countries from a psychological perspective-the first time this has been done-and report that it's the psychological aspects of their strategies, not just the strategies themselves, that contribute significantly to their success. They also prove that many of the stereotypes that seem to characterize the owners of microbusinesses are clearly incorrect. Executives, analysts, bankers, international entrepreneurs, and their academic colleagues will discover that many of the conclusions they have drawn from previous studies can not be generalized. Only by separating those that can be generalized from those that can not, can we get a true understanding of the small business entrepreneurial dynamic. Frese and his colleagues focus on South Africa, Zimbabwe, Uganda, and Zambia to produce a clear overview of the research on microbusiness and entrepreneurship in developing countries. They find that psychological strategies are closely related to entrepreneurial success, but because conditions in these countries differ widely, the particulars of certain strategies and their effectiveness may also differ. They show that a number of ideas prevalent among professionals and entrepreneurship researchers in developing countries need to be challenged. Among them, that microenterprise owners who started their companies because they were unemployed do worse than those who started for other, more positive reasons. Also, that human capital (education) represents the most important set of variables to be considered for success (it isn't), or that employing family members decreases success (it doesn't). Well written and impeccably researched, the book is an essential contribution to corporate and academic libraries, as well as to the knowledge of individuals in business, psychology, entrepreneurial and regional studies, and related fields.
"Pulling Customers Back To Small Business" teaches you how to effectively gain and manage loyal customers. Customer loyalty plays an important role in business success today. This business guide was written to provide adequate information and guidance on how to increase your customer base substantially. It contains practical information and instructions on how to efficiently manage your business in the most customer-friendly way. By reading the well-articulated chapters of this guide, you will have at your fingertips all the information you need to gain more customers and ultimately grow your gross sales.
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Four Magical Christmas Stories by Sam Knight. Can a Small Town Santa Save Christmas? Is Santa's Day Off ruined when he finds an extra present? What goes through Santa's mind during The Long Sleigh Ride Home? In the Lane, the Snow is Glistening, but that doesn't make it a pleasant walk for three siblings...
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.
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