Online and Social Networking Communities is a professional guide written for educational practitioners and trainers who wish to use online communication tools effectively in their teaching. Focusing on the student experience of learning in online communities, it addresses 'web 2.0' and other 'social software' tools and considers the role these technologies play in supporting student learning and building learning communities.
The guide offers:
Online and Social Networking Communities helps educators and trainers develop a critical approach by exploring online learning from both the student's and educator's perspective. This practical guide provides the tools to help develop confident and thoughtful online educators, able to create successful and enjoyable learning experiences for their students.
This book presents case material on modern small business enterprises, in the form of novel Profiles. These are constructed on a consistent basis for seventeen small firms, using a modern framework drawn from business strategy and industrial organization. Each Profile shows how an entrepreneur has tried to achieve a competitive advantage in the marketplace by fighting against the forces of 'extended rivalry': market competitors, buyers, suppliers, substitutes and potential entrants. As well as looking at competitive and defensive strategies, the book extends analysis to financial structure, including discussion of reasons for cash flow problems and problems associated with excessive 'gearing'.
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