The World's Most Concise Marketing Book for Small Businesses was written and formatted to convey in simple terms the most important marketing practices, tools, and methods every small business needs to know about in this day and age as well as how to choose the right strategy and marketing mix to achieve your goals. After 15 years of handling marketing for numerous small businesses, I am keenly aware of the frustrations that exist around marketing: For one thing, it is hard to know what will work for your business and there seems to be an "expert" on every corner who has a slightly different jargon-filled explanation of what's going to grow your business. Plus, marketing is more technical than ever and there is always something new - a new service, new app, new plugin, social media, a new algorithm, whatever - to learn about. It's overwhelming and small business marketing often becomes piecemeal because, instead of deliberately developing and sticking to a plan, small businesses often build their marketing systems one piece at a time based on whoever called with the best pitch for an ad or listing. You will see that marketing doesn't have to be complicated. After reading this book, you'll be able to confidently pick a great marketing strategy and develop a marketing mix that consistently delivers profitable growth.
Entrepreneurship is a critical tool for economic development and the chapters in this volume show that women play an integral part in this economic process. The research highlights the challenges encountered in launching and expanding businesses and the variety of differences around the world.
This simple straight forward presentation is a challenge!! It is a challenge to any and all business leaders, CEOs and on down the management chain to find a business where the following problems have been addressed and are not prevalent and are not actively causing business corrosion, yes business corrosion. This dissertation is about the human condition and how it affects the work environment. The corporate environment can be reengineered, it can employ technology, it can conduct endless total quality management programs, but there will always be the necessity of dealing with human frailties. This presentation is designed as a test as well as being an interactive book with an E-Mail address available for comments. I will seek to publish a second edition with responses of how other businesses are seeking to resolve the issues delineated here.
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